sub domain and seo marketing

Then there is the possibility that the searcher is a poor speller. Oh, no! I have to take care of him too? Yes, you should consider that possibility. Suppose you have a website with an events calendar for your club. Many members will forget the exact domain name and use a search engine to locate the website. How many ways are there to misspell calendar?

calendar --> celendar --> calander --> celender --> calendor
Does your box meet the need for these people?
Can you help the hapless?
Can you pick up this extra traffic?

Landing Pages
You may need to make alternate pages that contain the misspellings and more common street terms. Such pages would look like the correct page but the search engine will list them as appropriate links for the misspelled terms. These alternate pages are called "Landing Pages." They are pages to land on as alternate pages for the hapless.

There are many other reasons for landing pages too, not just misspellings. You might consider landing pages if the searcher is searching on a word that is related but only a sub-topic to your main topic. You may cover this lesser issue in a landing page and provide a link to the page where the main topic is covered. Yes, you might have to steer the searcher, help his ignorance of the topic but that is a great service and one that could convert the casual browser into a client: you helped him when others did not.

Writing to human interests and needs is not technology. It is just applying a little human psychology. That's why I teach the workshop, "Search Engine Optimization Demystified" to help the technologically uninitiated "Win On The Web." It is a myth to believe that a good internet presence is all about technology. It is far less about technology than just plain reading people and writing to their interests and needs. You don't need to be a webmaster or even manage your own site to write better paragraphs and give it to the person doing your website and tell him/her to substitute the text. It is no big deal to duplicate a page, give it a similar name and use alternate text.

If you have touble doing this or your webmaster wants a lot of money for 15 minutes of effort, you need a better system for your internet presence. Call me, I can help steer you into better management methods. Don't let your internet and website management method keep you from winning on the web. Web presence management methods are fixable and inexpensive but poor internet presence is very expensive in today's business climate.

Example of a bio spot about the author:

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