sub domain and seo marketing

What is in your website content box?

Are internet searchers looking for you? Are you providing them what they are looking for? Does your box (website/blog) contain the information that gets their attention?

That is the whole game on the internet. That is the goal of search engine optimization, working your website and web presence into a favorable position, to be among the top providers of the searchers needs.

Most people seem to feel that if they just say what they want it is good enough. Then some will hire a consultant to make what they did somehow a top item in search engine results pages. An effective web presence does not work that way. If your website does not contain the information the searcher is looking for, you might just as well have saved you time and dollars.

If I were a veterinarian and wrote on the health care of cows, I would want dairy men to find my articles on my blog and website. A few will find you if you write about "bovine diseases." But many more are likely to find me if I included some phrases like "cow health". Why? Most dairy men are not schooled in biology nor think of their herds as "bovines" though they know the term. Most would just say they manage a herd of dairy cows.

That is the box: popular speech. We like to use the term "out of the box" but when it comes to being found and popular on the internet, being "in the box" is your only option. That box is not made by search engines, but by people who use them. You can use correct terminology, buzz words and industry inside jargon but you must also include the more common street terms that people actually use to search for information. This process of finding the right words to use in building your website text is called "keyword search." Keywords are the words most commonly used by searchers when they are looking for you. Are you in your box?

If you do not use the common words for your topic, the words people are actually using to find you, the search engine will see your box as empty on that topic. You will not show in even the top 300 sites for your topic. Solution?

There are many solutions but all amount to the same thing: give the searcher what he is looking for. You must open your empty box, put in what the searcher wants and give him even more than he expected. Your box must overflow with what he wants.

Easier said than done. There are so many possibilities. The searcher might even use words you never thought anyone would use! There might be dozens of words he might use. You must write within the confines of the searchers expectations, write in his box. You might even find yourself writing a second or third page just to accommodat the searcher.

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