| ** seo edition, Page 2 | A service by Kratos Websites -- helping you win on the web | September 8th 2010 ** |
| Feature Articles |
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| Sub Domain Marketing | .................. | pg 1 |
| Web Golden Rules | .................. | pg 2 |
| Optimization (SEO) | .................. | pg 10 |
| More Topics Soon | .................. | TBA |
| On Site - SEO |
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| Your Content Box | .................. | pg 6 |
| Keyword Search | .................. | pg 8 |
| Keyword Placement | .................. | pg 8 |
| Keyword Trends | .................. | pg 9 |
| Local Search | .................. | pg 11 |
| Personal Search | .................. | pg 11 |
| Visitor Conversions | .................. | pg 12 |
| Visitor Tracking | .................. | pg 12 |
| Page Rank Tool | .................. | pg 13 |
| Off Site - SEM |
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| Press Releases | .................. | pg 14 |
| Article Publishing | .................. | pg 14 |
| Blogs & Forums | .................. | pg 15 |
| Social Networks | .................. | pg 17 |
| More Topics Soon | .................. | TBA |
| Instructional |
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| DIY SEO | .................. | pg 23 |
| SEO Book | .................. | pg 27 |
| SEO Loop Hole | .................. | pg 28 |
| More Topics Soon | .................. | TBA |
| About Us |
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| Info Contact Form | .................. | pg 20 |
| Sub Domain Examples | .................. | pg 21 |
| About Kratos Websites | .................. | pg 22 |
| Subip Template Demo | Coming Soon | |
Design Golden Rule:
"All Structure and Content Must Contribute to Know, Like, Trust"
SEO Golden Rule:
"Become The Most Relevant Website For The Searcher's Interests And Needs"
SEM Golden Rule:
"Become The Top Provider Of The Searcher's Interests And Needs."
Website Design
All elements, including textual content, images, colors, theme, artwork and video must contribute to the visitor getting acquainted
with the website owner and his topic. This includes personal introductions on his about us page, company history, product knowledge and any other articles and information offered.
Search Engine Optimization
All search engines try to present results pages in an order of relevance to the search term. Not all engines use the same parameters
to judge this. Seo becomes the process of convincing both the searcher and the search engine that you are the most relevant website
for the search term.
Search Engine Marketing
It is not enough to be relevant to the search term. Being the source of the relevant information is to be such a good supplier that
others recognize your value in the field. It is like Anheuser Bush Beer company. They are headquartered in Tampa Bay. There is not one
convenience store, one grocery store, not one beer outlet that does not distribute Anhaizer Bush products. They are a top provider of
beer in the Tampa Bay area. You want to become that prolific on the internet in your field.
These principles are taught in the Tampa Bay SEO Demystified Workshop offered by Kratos Websites, once a month in downtown Clearwater Florida.
You can signup for our newsletter and the SEO Demystified Workshop at Kratos Websites. Signup for the SEO Demystified Workshop and discover how these simple rules can guide all of your SEO and SEM efforts. Call us today. 1-727-464-6841 or use the contact form on page 20.
KRATOS WEBSITES -- Making an impact on the web.
kratos (krâ´-tôs): A Greek word for strength, might, power and sovereign rule or to make an impact.