sub domain and seo marketing

A press release is a great way to spread your good name and content around the internet. There are generally function as "Public Relations." They are not a place to advertise or market your product. They can help build the SEO function of building in-bound links and website popularity as the press release gets distributed, republished and quoted in hundreds, if not thousands, of locations across the internet.

If you have made a change in your product, services, organization or hired a new employee, a press release is a great way to spread the word. Each press release usually allows for at least one html link back to your website or blog. Press releases are non-personal, only broadcasting a company event but nothing about you personally.

There are many press release syndication companies. Some are free but most good ones will be paid services. Many of these companies serve niche markets, while others are more general but will place your press release on websites within your category. Many offer different packages for different prices. The more you pay for distribution, the greater your reach in spreading your good name. Many companies also offer RSS feeds to keep their subscribers up to date by the hour! Distribution is often that fast.

Here are a few places to submit press releases: (some are paid services)
PR Web Dot Com, PR Dot Com, OpenPR Dot Com, PR Newswire Dot Com, Free Press Release Dot Com, Hot Product News Dot Com, I News Wire Dot Com, Internet News Bureau Dot Com, 24-7 Press Release.com *
[*personal choice]

Good instructions for writing and submitting press releases is at hubpages.com

Article publishing is somewhat more complicated but can be much more rewarding. Published articles do not have a time-of-event stigma. A press release will loose its effectiveness in a few months or even days, a published article will stay archived almost for ever. This provides a premenant link back to your website or blog.

However, an article must be more informative about your topic, not just about your company event. Usually it is better written than a press release, much longer and needs to be optimized for the search engines on your topic. Unlike press releases, most articles publishers allow a personal description where another link may be insterted as well as a photo of yourself. That helps build the "Know, Like, Trust" factors, the foundation of every business contract.

There are many article syndication companies on the internet. Most are free and many are used by webmasters looking to build up content for client websites. That means that your article might appear in many places. However, there is a penality with the search engines for duplicate content. They will often reference the article only once or twice. Therefore, you should make several non-identical versions of your article if submitting to more than one syndication company.

Here are a few article syndication companies:
Article Dashboard Dot Com, Ezine Articles Dot Com, Free Sticky Dot Com, Go Articles Dot Com, Idea Marketers Dot Com,

For an example of an article bio tag, see page 7, "content: king of on site optimization -- continued"

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