sub domain and seo marketing

Converting the casual browser to a serious visitor, interested in reading most of your pages, should not be happenstance. This should be carefully considered and content written with this goal in mind. This occurs when you content is informative and authoritative. But if you do not know if you are converting visitors, you are working blind. In webmaster control panels there is usually one or more statistics packages but they are often hard to read or do not really feed back this type of information.

This was the problem we had at Kratos Websites in tracking the performance of our client's websites. Solving the problem required building a custom application that tracks the page views of not only the front page but every other page on the site. These numbers were then compared to the total hits on the front page. Each page get a percent of the total hits or each additional page view is a conversion of a casual browser to a serious visitor.

Ttracking visitor activity for each page, requires a code tag to be added to the bottom of each page so the program can sense and record the visits to the page and the page must have the ability to parse the php (server side language) marker tag. The resulting data is stored in a text file which is read by accessing the folder that contains the program. To keep the results simple, the program refreshes at the beginning of every month after archiving the previous months record file. All previous months are stored but the program does not yet have a feature to view previous months.

The end result is a simple but effective "Page Monitor" program. The program features a filter to skip recording search engine hits, certain well known spam domains and a couple of tricks used by spammers to hide their identity. The final data represents about 80% real persons. The pro version also communicates with a commercial ip-to-location database to identify if the visitor is a local hit or a non-local (global) hit. You can view this domain's visitor tracker with this link: Page Monitor Pro. This version is somewhat customized to reflect the page numbering system rather than page names

You can view another live installation of the Page Monitor, being used to track member use of the website at this url: Country Villas of Safety Harbor Florida

This program is used in conjunction with a website hit tracking program called "Kratos Kstats Pro." This program also uses a commercial ip-to-location database to glean from the visitor almost every bit of data available without the visitor volunteering anything. The window below is an overview of the contents of the Kratos Kstats Pro collected data. Click the icon on the left for a comparison of Google Analytics (without an Adword account) to Kratos Kstats Pro. Clicking the icon on the right brings up the help file.

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